Friday, May 18, 2007

Rebranding and Microenterprise, Part 2

Lina Page, Executive Vice President of Strategic Communications for Opportunity Finance Network (OFN), and Marcia Stein, Managing Director of Communications for AEO, discuss some of the nuts and bolts of rebranding. Ms. Page also provides an overview of the work that has been done to recreate OFN's brand as an organization, along with the overall brand for the opportunity finance industry.

To learn more about Opportunity Finance Network, go to http://www.opportunityfinance.net/

To listen to this podcast, click here.

Rebranding and Microenterprise, Part 1

This conversation with Dan Betancourt and Greg Walker-Wilson, the CEOs of Community First Fund and Mountain BizWorks, respectively, covers the rebranding they have both been working on within their microenteprise development organizations. Topics covered include possibilities for widening scope while maintaining mission, hiring communications staff, and other rebranding logistics. The conversation begins with Dan discussing some of the initial steps Community First Fund took.

To learn more about Community First Fund, visit http://www.commfirstfund.org/
To learn more about Mountain BizWorks, visit http://mtnmicro.org/

To listen to this podcast, click here.